Photo Credit Hassaan Khan

Nice to meet you. I am Arif Samad.

A product designer based in Karachi. Currently a Sr. Manager - Head of UX Design @ Softoo. Previously at Airlift Technologies. Adjunct Faculty, Interaction Design @ IVS . Adjunct Faculty, UX Design @ NUST

A self-taught Product Designer, passionate about designing digital experiences that leave a positive impact. I am a native of Karachi, Pakistan, and have a background in Marketing-Management; in which I hold a Master of Business Administration degree. I started my journey in 1999 at that time I was in Grade 9. I started my design journey as a Macromedia Flash animator, after 3 years of animation I quit and start learning Graphic and Web Design. Later on, I shifted my career to UX and visual design.

My designs have been instrumental in raising $130.45 million in funding for quick commerce, warehousing, logistics, last-mile startups, and products being used by millions across the globe.

Design is a problem-solving activity. As a designer, I feel that the perfect design not only involves visual aesthetics but even more importantly, an interface that functions well. I enjoy solving complex business problems with delightful and intuitive design solutions based on user needs and business goals.

If you think that I would be a great fit for your team as a freelance/part-time/full-time designer or if you’re a fellow designer, feel free to contact via email or LinkedIn. I’m always looking for talented people to work on projects together and to share knowledge related to design.

  • 600+

    Students Trained
  • 250+

    UX Projects
  • 25+

    Workshops & Trainings

Leveraging design process as a business tool

  • Tools

    • Figma
    • Adobe XD
    • Sketch
    • Photoshop
    • Illustrator
    • Zeplin
    • Google Analytics
  • Skills

    • User Centered Design
    • User Research
    • UX Audit
    • Wireframing
    • User Testing
    • Prototyping
    • Brand & Logo
    • Information Architecture
    • Team Management
  • Industries

    • Fintech
    • e-Commerce
    • Healthcare
    • Education
    • Ride Hailing
    • Last Mile
    • Travel
    • Real Estate
    • Warehousing

Books I'm Reading

Learning, like Design is never complete. Here are some of the books that have inspired me and helped me shape my thinking as a designer.

Clients I have worked with/for